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... findus italy makes ready-meal versions of classic italian dishes, such as carbonara and bolognese
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... part of this includes standardising ready-meal and restaurant meal sizes
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new consumer research indicates shoppers are falling back on frozen food to keep bellies full through the recession, according to the food and drink federation – and that, in turn, can stimulate new product development geared to pressing needs. frozen food in the uk has typically had a low cost image which has affected its popularity in boom time, when premium brands are popular.
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... according to ulrick & short, the uk ready-meal market is “the most advanced in europe ” – making it an attractive market for an ingredient like synergy supreme ... but there are other starch players on the market that are also targeting ready-meal advancement and high quality demands through starches
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vitiva is leveraging the trend in natural, fresh ready-meals in marketing its vivox rosemary-derived preservative, claiming tests suggest it can prevent rancid flavours in meat-based ready meals. the slovenian ingredients supplier has previously communicated the benefits of vivox for preserving merguez and chipolata sausages, and also says its synerox 4 ingredient can extend the shelf-life of meat.
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the frozen foods market is showing signs of a revival in the tough economic climate, with indications that consumers are switching back from higher-priced chilled foods to frozen alternatives in order to save costs and reduce waste. data from tns worldpanel shows a steady increase in the growth rate for the uk frozen food sector over the past year, from 3.1 per cent 12 months ago, to 4.
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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